A study has revealed that when reading content from the Internet, readers tend to absorb less information in a time period compared to that of reading from a magazine or book, for example. So you should realize that making ones content organized, well formatted and Interesting will keep the attention of your reader.
Professional content writers know how to use key words, that are important for search engines, properly so that when reading the content or article it is a pleasant experience for the reader.
9 methods to make your web site content more effective:
1. Inverted Pyramid Style
Get your point over quickly as the reader wants to know that the content is relevant to them early in the text. Once you have your reader “hooked” by having the main points of the article at the beginning you can then include more details later in the article.
2. Be Concise
Try to keep your content to 300 -500 words. There is much data that proves Internet users lose interest more quickly when reading a web page than if reading a book or other hard copy.
3. Headers & Sub-Headers
The use of headers and sub-headers is not only visually appealing they are also a great method of getting the point of your article over quickly thus your reader can decide on its relevancy to them early on.
4. Bullets & Lists
As with headers and sub-headers, bullets and lists are a good tool to use for bringing the important points of an article to the attention of the reader before her or she goes on. By dividing an article in to smaller sections you will hopefully stop them from moving away from your site.
5. Keep It Simple
By keeping it simple I mean try to keep the language simple try not to use jargon or technical terms unnecessarily.
6. Keep it Short
By keeping your paragraphs and sentences to about 75 words you will keep the attention of your reader. Ideally each paragraph should be a complete article within a larger article.
7. Scanning
Make your articles or content easy to scan using methods I have mentioned earlier such as being concise, using headers and sub-headers, using bullets and lists. You could also use italicized text, however , do not over format your content as this can confuse your reader and they will try elsewhere.
8. Objective Writing
Do not try to pull the wool over your readers eyes by making exaggerated claims or by trying to blind them with science. Your reader needs to come to their own decisions on whether your product or service is the best thing since the invention of the wheel, they don’t want you to tell them so.
9. One Page One Subject
Where possible have one subject or topic for each page, then link to other pages containing different topics from either within an article using hyper-links or by having menu items in your web site navigation.
Conclusion:
By following these simple steps, hopefully, your visitors will keep coming back to your web site. You must not under estimate your visitor nor should you under estimate the importance of the content on your site, as content is king. If your writing skills are below par you would be better using a professional content writer.
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