WebsitePerks.com - Top SEO Tips and Tricks for Newbies

Hmmm. I did say both “myth” and “trick” didn’t I? You know, in the  title of this chapter? That’s because SEO is deep seeded in both!  Confused? You should be.

See, when SEO first started out, it was all about using specific  keywords, and an abundance of them, throughout your pages to get you a  higher rank in search engine placement. Now, it’s all about using those  specific keywords and adding MORE specific keywords inside your website  pages generating “long-tail” search strings.

Say What?!?

Yeah. It is a bit confusing. So let’s start by explaining what,  exactly, SEO is. SEO stands for Search Engine Optimization. And what it  means is using keywords and phrases you put throughout your website  pages(yes, including meta tags *^_^*) to help get YOUR website pages  get listed towards the top in searches used by people via search  engines such as Google and Yahoo!. In essence, SEO is the method in  which you try and get your website listed inside the first page on any  search engine.

Where your site is on the first brought back search page listed is  considered your “rank”. If you’re inside the top 5 or 6, you’re doing  pretty well. Congratulations! But, if you’re in the top 3, well, you’re  doing outstanding!! And being inside the top 3, or even striving to be  number one, is the main goal of SEO.

So, the “myth” is, if you got yourself at the number one position of  the search engines, then you would most definitely increase your  traffic, thereby increasing your profit margins. What IS true is that  if you were ranked number one, you would see an increase in the amount  of traffic, or visitors, to your website. What is MYTH is that just  because you would get those visitors you would earn more money.

And that is simply UNTRUE. Let’s be blunt. If you have a non-decisive  web page that doesn’t make your visitors want to take action, then you  won’t see any increase in profits.

You see, getting people to your website is only a small portion of  having a successful, money earning website. There are other factors at  play when trying to earn money online. SEO is only one of those. The  fact remains, you could be getting thousands of visitors a day and not  selling a thing. And if this is the case, then you need to take a  closer look at not just the layout of your website, but also the “call  to action” within your page. Maybe even your description, or sales  letter. Those may be where the problems are.

Then, somewhere along the lines, the rules of how to optimize your web  pages got changed. And all because Internet Marketers got smarter.

Now, this is exciting. This is that “trick” part I mentioned. Instead  of using one keyword over and over again on your pages, and of course,  getting kicked out of the search engine ranks by doing it, the trick  now is to use “long-tail” keywords. I hear you saying, “What the hell  is a ‘long-tail’ keyword???”. Hold on, because I’m about to tell you.

A “long-tail” search is one in which a specific phrase comprised of a  few keywords that is used to find what the searcher is looking for via  a search engine. Say, for instance, someone was searching for “gravy  recipes”. That would probably bring back too many results and thus, the  searcher would have to do more searching. But, if this same person  added the word “chicken” or “brown” to the other keywords “gravy  recipes”, then they would get more accurate results presented to them.

So, the phrase “chicken gravy recipes” is considered a “long-tail”  search phrase. I see the lights going on . You’re getting it! What’s  powerful about “long-tail” search phrases peppered throughout your web  pages is that they will naturally rank higher in the search engines.

Naturally? Yes. Meaning you won’t have to do any work to get your pages  closer to the top bracket. It will do it all by itself without any  extra effort from you! So, maybe it’s time you went back and tried  slipping in a few extra specific keywords to give you that “long-tail”  search string and boost your rank.

This dirty little stinker is highly recommended to every single  Internet Marketer on the planet. And of course, also recommended to  anyone else who wants to get higher search engine ranking too .